The journey of the creation of Sooka actually started long before Jake and I (Eva) officially established ourselves as a company in 2017. Our affiliation with design and passion for the planet was developed long before. Sooka is an external revelation of who we are as individuals. Our ideas and ethics resonate through everything we do and create for Sooka.
We are strong believers that our impact on the planet must be minimal wherever possible, and that we have to give back to Mother Nature just as much as we take from her.
When we started Sooka we discovered that many luxury brands don’t practise environmental ethics, so we decided to embark on a quest to redefine sustainable luxury. As a growing company, we are constantly challenging our beliefs as well as standard business practises. It can be quit difficult at times, especially when the whole industry is created for big, unsustainable business, but we make an effort wherever we can and try to set an example.